Top visibility for Mehler Texnologies and FPM

The new signs at the sites of the Global Business Division Coated Technical Textiles (GBD CTT) put one of the final touches to the integration of the Mehler Texnologies brand in Freudenberg’s brand architecture. “We’re delighted that our company signage is one of the ways we are communicating our affiliation with Freudenberg so clearly,” Dr. Oliver Heneric said. In addition to the Mehler Texnologies brand name, the signs now also bear the endorsement “A company of Freudenberg”.

Heneric is Managing Director of both Low & Bonar GmbH and GBD CTT. Earlier this year, the decision was taken together with the FPM Management Board and Global Marketing & Communications to continue the Mehler Texnologies brand and to position it as an affiliated brand in Freudenberg’s brand architecture. This decision was based on the results of a customer survey. “The Mehler Texnologies brand is very strongly anchored among our customers. As an affiliated brand we can continue to leverage this potential while at the same time communicating our affinity with the Freudenberg Group. That enables us to benefit even further from the Group’s strength,” Heneric explained.