R + T digital 2021
As with many industry events, R + T, the leading trade fair for doors, roller shutters and sun protection, was organized as a virtual trade fair due to the pandemic. Mehler Texnologies took up this challenge and was represented with a stand in the exhibition hall for technical textiles. For four days, visitors had the opportunity to find out about new products and materials for sun protection applications.
The advantage of digital trade fairs is that you can visit a trade fair stand, regardless of opening times and without having to travel there. This opportunity was clearly used by visitors from outside Europe. Nevertheless, the overall response was subdued. One reason for this may be that the “virtual trade fair” medium is relatively new and its use is not yet a matter of course. Many visitors are also likely to lack the personal contact that a physical trade fair offers. Hopefully, physical fairs will soon be possible again.